The human memory is so powerful that a place on pavement suddenly can trigger a stream of imagery from the distant past, or a meaningful story of something that once happened there. We should champion such keys to the context of a place. — When discussing the appearance of a city, particular urban issues, or profiling a specific place, the variations in individual perception and understanding should not be lost. Differences in place experience are based on a variety of focal points, including landscapes, icons, emblems, symbols, and context clues within ready perception. …